Establishing an effective Ecommerce business is not about having amazing content delivery, successful SEO practices and checkout functionalities. Even Though such aspects are significant, none of them will appear in scalability and growth in case of your online store is not made on strong basics and a solid foundation appears from the appropriate eCommerce website Architecture,
In this blog, you will come across the subject of eCommerce website Architecture, what it is, why you need it, how you can optimize it for diverse search engines, its common types and its advantages. Great online stores can provide a memorable customer experience, but at the time that experience can be better by single click checkout or customization tools. The most vital thing is that your eCommerce website is working flawlessly.
Do not switch the tab to learn how the appropriate platform and architecture can facilitate you to fulfilling the business needs and goals.
Types Of Ecommerce Website Architecture
There are various diverse types of eCommerce website Architecture to select from, but here we will discuss three of the most usual types, how they operate and what advantages they carry for our business.
The two-tier architecture is associated with a couple of components of the eCommerce business that work on two sides of the Ecommerce website Architecture. The very first one is client-side, where I share where the user interface operates, and the other one is the server-side which carries the database data.
Additionally, two web applications work on each side of the architecture: the customer side and the business logic application. The business logic application may work on both sides of the architecture while the customer functions on the different sides, which enables the whole application to work more successfully for the end-user.
The client-side application normally operates on the client’s computer to combine data from the client and communicate it back to the database service, therefore making continued interaction between the two tiers.
Even though the ease of the two-tier architecture may work for a few businesses, others may require more functionality. That is the reason that it includes similar components as the two tiers but with one additional tier: the business side.
Well, they work aggregative to form the entire architecture, each of the three layers including the business layer, the data layer, and the presentation layer works as an individual module on the particular server.
When the comparison comes to two-tier architecture, the three-tier tactics are better suited for combining data and enhancing the decision-making process. Let’s get into a bit of detail and see how each one works.
Ø Presentation Layer
As the name depicts, the presentation layer is the part that is displayed to the customer. It is the communication layer and user interface of the architecture, where the client interacts with the website on the frontend, and the application combines processes and data requests from the backend.
Ø Business Layer
The business layer also called the service or application layer is at the core of the application. It utilizes business logic, the particular set of business, to combine and process information and it can also insert, delete, or update information in the data layer.
For instance, the business layer would be the leader in tracking user preferences as clients navigate the view products, and website, and do purchases. Therefore the next time when the customer logs into the site, the business layer has saved the preference of user shipping and payment processes so they do not have to come against them in the later times.
Ø Data Layer
The data tier also called the database layer is the last layer that is used to store data and process requests. This data may be sorted using a relational database management system like LINQ or SQL.
For little and or advanced eCommerce businesses, the better fit solution should be from out of the box. This type of eCommerce website Architecture opts for software as a service (SaaS), which hosts data and software in the cloud and is available from several web browsers.
With complete backend functionality and product catalogue, SaaS enables you to get your site up and operating in no time, yet the provider is the taker of maintenance, site and hosting performance.
Moreover, SaaS architecture enables merchants to instantly upgrade their website to the latest version. Since updates occur in real-time. However, merchants do not need to deal with the hurdle of modifying their current settings every time the platform makes an update.
If you want additional information regarding different types of eCommerce website Architecture, you can check the amazing webinar from Amazon that puts you into seven steps for selecting the accurate architecture for your business.
Advantages Of Ecommerce Website Architecture
Rather than easily forming the structure of your website, a well-structured e-commerce website Architecture holds a range of other advantages that are restructured to facilitate you scale of your business.
1. Enhanced User Experience To Boost Sales
Consecutively, the objective of your eCommerce business is to engage more customers and get more sales and one of the most successful ways to attain this is by making the customer experience smooth. 76% of consumers prioritize convenience as their top preference at the time of selecting the retailer while nine out of ten customers will choose the online store that is best at providing a seamless shopping experience to their customers, according to the report by Linnworks.
Customers want to navigate your online store easily and instantly, all the way from searching the homepage to putting things in their shopping cart. And a strong eCommerce website Architecture is the certain way to make that seamless shopping experience.
2. Improved Indexing And Ranking On Search Engines
One of the prime factors for SEO is site architecture, yet the structure enables search engines to explore and index all pages on your website. Without a clear structure, preferably if your eCommerce site is huge and complex, you may run the risk of leaving many pages unindexed. This is the reason that it is important to make and offer the sitemap, which provides search engines with the visual representation of the pages on your site and their hierarchy.
3 Crucial For Ecommerce Website Architecture
There are a couple of mandatory and highly appropriate diagrams that all Ecommerce website Architecture should have. Below we will get in-depth into each one and it’s objective.
1. Enterprise Architecture Diagram
An enterprise architecture diagram comprises all the systems that play into your Ecommerce website Architecture and how each of them is linked. Therefore, the diagram does not present the relationship between systems nor should it bring diverse connections between the similar system, instead the diagram should explore the sole line linking all systems, which shows the sort of data exchange.
Additionally, the eCommerce website Architecture diagram involves external parties and the key functionalities of all systems, which allows explaining the role that every entity plays in your architecture.
2. Data Flow Architecture Diagrams
Well, the above-discussed enterprise architecture diagram only shows the single line between entities, exploring which ones are linked, the data flow diagram presents the in-depth by detailing what those connections are. For instance, the diagram may display who is a data receiver as compared to who is a data provider, what is the data format and no matter if there is a middleware between the system organizations.
Most significantly, this diagram should explain what particular data is being sent and by which feature.
Medium provides the example of sending newsletter subscription data to the CRM system via API manager. In this scenario, you would need to show this connection in your diagram and go annotation.
3. Enterprise Middleware Usage Architecture Diagram
Last but not least, the enterprise middleware uses architecture diagrams to clarify the kinds of systems in your architecture and their connections, therefore the deployment of the finished product will match the software quality elements.
3 Ways To Optimize Your Ecommerce Website Architecture
At this moment we have developed the advantages and the prime components of establishing a strong eCommerce website Architecture, let’s dive into how to make your website visible to your clients via SEO practices.
1. Recognize Target Keywords
Well, the fact is undeniable that the structure of your website is an important SEO factor but keep in mind that keywords play a huge role, too. Keywords can be the sole words or short phrases that notify the content of a page and assist link your target audience to the website.
To find out target keywords, opt to use the free tool of keywords like Ubersuggest or Google Keyword Planner, which offer suggestions depending on your keyword. When choosing which keywords to use, it may be best to select the ones with the lower competition and greater search volume.
2. Arrange Keywords Into Categories
The first step of using loads of target keywords, but do not stop there. Then the next step is to organize your keywords into different categories.
Appropriate keyword planning can be greatly important in sustaining efficiency, especially just the way your list of keywords grows. Maintaining the list of search phrases and terms as per the classification and the product name will ideally ease the process when you are in the search for the best keyword for your website.
3. Add Keywords To Page Links
Well having good keywords is something important but you must know where to put them.
After getting your target keywords, you can properly place them via your website, starting with your product page.
By using the “Dash Method,” you can connect keywords targeting by using dashes in between all terms. For example, instead of “men shoes,” you would insert “men-shoes”. Do not forget that links can only be up to 70 characters, adding more may be too complicated for the search engine, which may impact your ranking negatively.
The Final Word
No matter, whether you are a seasoned eCommerce merchant or just beginning your digital transformation, the significance of the solid Ecommerce website Architecture rings right regardless.
Before investing in the design, marketing and other details of your online store, you require laying the strong basics for the structure and function of your website. In the end, customers will select the website that is simply navigable and offers a seamless experience. With the appropriate eCommerce architecture, you will be able to fulfil these expectations and much more.
Read more: Top 22 Reasons Why You Need a Business Plan