HOW DO I START MY OWN CLOTHING LINE: STEPS TO CONSIDER

Many successful businesses are born out of a consumer need for a product, so all I need to figure out is how do i start my own clothing line that can help me generate greater revenues within the real-time. When it comes to making plans or deciding all the dos and don’ts, I had to come with the important things that I need to include. So the biggest challenge that I wish to overcome was how to start clothing line with no money or less investment with generating greater ROI.

Well, I concluded that the tips mentioned below are import for one to learn if you wish to start a clothing line with zero or less money.

 

YOU DON’T HAVE TO BE A MILLIONAIRE TO CHASE YOUR DREAMS

YOU DON’T HAVE TO BE A MILLIONAIRE TO CHASE YOUR DREAMS

YOU DON’T HAVE TO BE A MILLIONAIRE TO CHASE YOUR DREAMS

To answer the question like how do i start my own clothing line, I would like to add that I used Shopifyninja, which is one of the most affordable ways to create a brilliant e-commerce store with high-end features and superb convenience. Photoshoots cost a little bit of money, but you can also do it in a cost-effective way, if you don’t require a supermodel or a super expensive photographer. Then I would highly recommend you to model yourself so you can convey your message and inspire people who suffer various complexities being an ordinary person.

 

IDENTIFY A MARKET NEED FOR THE PRODUCT

IDENTIFY A MARKET NEED FOR THE PRODUCT

IDENTIFY A MARKET NEED FOR THE PRODUCT

If you do something that the market doesn’t really need, you can’t just create a demand for it. Though it might get difficult for you to step into the niche market but once you’ll reap your goals it’ll totally become worth it. All of the products that we see become successful are catered to a demand from the market, so that’s really important. Specifically, we saw a need for clothes that spoke to the fashion community. I follow fashion bloggers that helped me groomed my skills and I was ultimately able to work with a peace of mind.

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KNOW YOUR TARGET AUDIENCE

KNOW YOUR TARGET AUDIENCE

KNOW YOUR TARGET AUDIENCE

I saw that the fashion community really needed service. And being a believer who strongly believe to bring change, I know how they think, and I know what they would want to shop. I know the clothing styles they want and I understand their struggles.

 

DON’T BE AFRAID TO WORK WITH A SMALL TEAM

DON’T BE AFRAID TO WORK WITH A SMALL TEAM

DON’T BE AFRAID TO WORK WITH A SMALL TEAM

 

I started with two people. It was me and this one other girl. She was also the graphic design, model, photographer, and social media person. We have almost 10 people right now. I think it’s very important to launch your product right away rather than plan for a really long time. Don’t just do it without research though.

 

HIRE THE RIGHT PEOPLE TO HELP GROW THE COMPANY

HIRE THE RIGHT PEOPLE TO HELP GROW THE COMPANY

HIRE THE RIGHT PEOPLE TO HELP GROW THE COMPANY

The designer is definitely one of the most important roles in a fashion company, especially if the founder herself is not a designer. I suggest people use recruiters if you’re young and inexperienced with the hiring process.

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FIND A FACTORY YOU TRUST AND, IDEALLY, CAN VISIT

FIND A FACTORY YOU TRUST AND IDEALLY CAN VISIT

FIND A FACTORY YOU TRUST AND IDEALLY CAN VISIT

I’m lucky that my family already knew someone overseas with a factory for production. If you don’t know anyone, I would suggest starting with a factory that’s near you, so you can regularly visit it. This is logistically important because the fabric might not come as you expect it or when they do the grading, they might mess up the size and then that affects 100 pieces. Really pay attention to the factory.

 

MARKET, MARKET, MARKET YOUR PRODUCT

MARKET YOUR PRODUCT

MARKET YOUR PRODUCT

I like to utilize the influencer experience. I email everyone most of the time, but we also have a public relations person that helps me to reach out to influencers that we’ve been working with over the past two years, who I love. I keep in touch with them and send them pieces every season.

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BRUSH UP ON YOUR BUSINESS

In my personal experience, it’s really helpful that I have a business background. I think a fashion designer without business experience tends to think more from a design perspective, but I tend to think from a customer perspective because I don’t have that design experience. I look at the numbers every day to see what products sell well and what doesn’t in order to learn from that.  Don’t be afraid to ask for help. The part that I really asked for a lot of help on was the business management and function part. You can learn from other people and their experiences.

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TAKE SOME TIME TO SELF-REFLECT

TAKE SOME TIME TO SELF-REFLECT

TAKE SOME TIME TO SELF-REFLECT

I think it’s very important for an entrepreneur to self-reflect. I wish I had more experience  when I first started out , but because I didn’t know a lot of things, I’m  still  learning, too. If I know something’s not working, I will pivot immediately. Also, recognize your weaknesses to improvise on the right time.

Categories: Startups

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